In the spring of , a vacationer is upset by the poor hotel experience he has had on the island of Guam. At the onset, the reasons for the bad experience seem to point to seemingly minor issues: bad management, poor service and old rooms. The value of the case lies in the analysis of the symptoms and arriving at the root causes of the problem, particularly the profit maximization strategy of the hotel's owners in a mature industry. The case uses a different method of analysis, starting with micro indicators and moving to macro indicators: the analysis of symptoms, arriving at root causes, determining company strategy and finally assessing the company's position using the Product Life Cycle Model.
Regal Carnation Hotel Case
Regal Hotel Case Study - Words | Bartleby
The case revolves around the Regal Carnation Hotel, located in Guam. The hotel industry in Guam has important statistical information that will lead to an effective analysis. Over a period of years, Guam has experienced. This decision by the management of the hotel proceeded to be a strong reason why he, as a customer, received poor service, and also why he was.
Regal Hotel Case Study
Please join StudyMode to read the full document. The tourism climate had left Regal Carnation Hotel with an opportunity to reinvent or reposition itself among their competitors in Guam. The Regal Carnation Hotel has many internal issues to overcome as poor customer service, poor management, and poor property upkeep. A number of symptoms were described the reasons to point to poor customer service, bad management, and the property being poorly dated or maintained.
Porter Five Forces Analysis is a strategic management tool to analyze industry and understand underlying levers of profitability in a given industry. Enbridge Inc. Over the years Enbridge Inc.