Case study on xiaomi pdf

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Table of Contents. Liu, Rieple. In recent years, entrepreneurship has become a popular topic and attracted many young people to start their own companies. In entrepreneurship, design is generally viewed as essential to innovation, replacing the conventional role of the engineer. Unlike traditional businesses, which generally take a longer time to become established in the more stable economic context of mass production, current start-ups have to face fierce competition and have a tendency to expand rapidly and accommodate the dynamic business environment. Consequently, design management is considered to be crucial to business growth, since it contributes to both competitive advantage and strategic flexibility.

Xiaomi for in text citation blog

Xiaomi Case Study

In recent years, entrepreneurship has become a popular topic and attracted many young people to start their own companies. In entrepreneurship, design was generally viewed as essential to innovation, replacing the conventional role of the engineer. Unlike traditional businesses, which generally take a longer time to become established in the more stable economic context of mass-production, current start-ups have to face fierce competition and have the tendency to expand rapidly and accommodate the dynamic business environment. Consequently, design management is considered to be crucial to business growth, since it contributes to both competitive advantages and strategic flexibility. However, start-up companies are well-known for their high failure ratio. This triggered our initial research question: what is the role of design in a start-up to support it in achieving success? Through a case study of Xiaomi, a well-known successful entrepreneurship in China, the new capabilities of entrepreneurial design management were reported.

Xiaomi Case Study

Our website is made possible by displaying online advertisements to our visitors. Please consider supporting us by disabling your ad blocker. Despite its weak branding in the Western hemisphere, Xiaomi is one of the largest tech companies in the world. Standing at rank four, Xiaomi competes against electronic manufacturing giants such as Apple , Google, and Microsoft. Xiaomi offers smartphones and other electronic devices at extremely competitive prices.
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