When you think about Coca-Cola, what pops into your head — is it the taste? The fizziness? The dark caramel color? Maybe you think of a classic ad. If you're like me, it's the vivid red-and-white logo adorning the label.
5 Incredible Examples of Successful Rebranding
9 Golden Rules Of Rebranding Your Business
Before you dive into this rebranding marketing checklist, establish whether your business needs a rebrand. The most common reason for wanting a rebrand is a stale brand. If you want to compete with your competition, you need to have a modern brand. A brand that seems outdated can prevent your business from performing its best in your market. Did you change your products or services recently? A rebrand will help you establish a new identity for your new products or services.
Rebranding Strategies: 12 Ways to Successfully Launch Your New Brand
If your brand is underperforming, you need to think about rebranding. But just as a brand is much more than a logo, rebranding needs to look at much more than just your visual identify. Rebranding means a thorough reappraisal of what your business is about. An effective rebrand delivers a new brand identity that truly reflects your business values, how you behave and what you can offer to customers.
The five forces model of analysis was developed by Michael Porter to analyze the competitive environment in which a product or company works. The threat of entry: competitors can enter from any industry, channel, function, form or marketing activity. How best can the company take care of the threat of new entrants? Endorsements are a form of advertising that uses famous personalities or celebrities who command a high degree of recognition, trust, respect or awareness amongst the people. Such people advertise for a product lending their names or images to promote a product or service.