Online marketing strategy case study

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Other Games will come and go, but Candy Crush goes on forever. Launched in , Candy Crush reported a total of million active users at the end of June The success of Candy Crush can be credited to the usage of exceptionally well-defined marketing and psychological strategies by the developers to make the game addictive. How a candy matching game with not so complex graphics and music can be the only game to reach number 1 spot on google play, Apple App store, and Facebook at the same time? The success of candy crush is the result of a great mixture of marketing and psychological strategies. This use of psychological marketing has led to a candy crush addiction among its users and more money to the developers.

Online Marketing Strategy

Top 8 Indian Digital Marketing Case Studies Every Marketer Can Learn From - Digiperform

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The Investigation of Online Marketing Strategy: A Case Study of eBay

One thing that has remained constant throughout the history of Coke is the innovative marketing campaigns that have launched and re-launched the brand and its product to the world. Coca-Cola advertising history is filled with famous marketing campaigns that rank among some of the most effective in the world. The campaign seems to have been a huge success with U. We can also see the success of this campaign when we look at data for the Coca-Cola brand in Google Trends.
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