Mailchimp rebrand case study

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Founded in to help businesses and creators easily send email marketing, Mailchimp is a technology company that has always done things its own way. So they made their logo a chimpanzee named Freddie. They doubled down on their hometown of Atlanta, Georgia. They ran a viral podcast ad that mispronounced their own name. They remained wholly independent. This led to a unique design strategy that set the company up for the next decade of growth.
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How they launched it: Mailchimp’s all-in-one Marketing Platform

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Mailchimp | COLLINS

Public awareness of company rebrands in recent years is high, and with good reason: a good rebrand can shed new light on a company, connecting it with consumers in new and effective ways. Companies need to build a strong brand identity. But brand identity is rarely permanent. You might envision building a lasting brand when you write your business plan , but nothing lasts forever.
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We live in a fast-paced society and it feels like every other day there's a new trend that every business should simply start following. Not only we have to keep up with exterior changes but also the ones that come from within. You might think that the shiny lustre of your brand has worn off and you start to wonder if it still reflects who you are and most importantly, if will take you where you strive to go. Staying fresh while true to your essence is quite challenging and even the biggest companies in the world have evolved their brand identity to keep up with it all.
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Our name began as a playful metaphor: a chimp who delivers your mail. These days we do so much more than that, and our name stands for more than its component parts. A couple highlights:.
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